In terms of advertising, social media is a powerful juggernaut that has a huge influence on the advertising market. It is a well known fact that physical advertisement is quickly becoming a thing of the past, with digital being the new benchmark for success. Perhaps it is a sign of the times, or a shift in consumerism, but the fact remains, you need to have a social media presence no matter your market.
The average consumer has an estimated 4 digital devices at their side at all times. Depending on their level of wealth, people are staring at a screen for a large part of their day, and most of the time it is not a television. Even if it is a television, it is increasingly more difficult to advertise to television audiences since they largely use streaming devices. Did you know that more people stream Netflix than watch television? This makes it difficult to advertise.
The alternative is advertising to people not only when they are not watching a streaming service, but also when they are more open to receiving your message. When people are reading or checking their social media, they are easier to distract. In large, people on social media are simply killing time, checking headlines, and connecting with friends. This is the perfect time to convey your message.
Social media is whatever you make it. It can be a way to connect with customers and give them the ability to see your advertisement the way it was meant to be seen.